Flinders Ranges and Outback South Australian Tourism were looking for an identity image. They asked me not to confine the region to the colours of the earth, but to create something showing that the Flinders and Outback areas had so many colours and not just the landscapes but also the people living and breathing the life into the region. The Sturt Dessert Pea seemed the most fitting image to add to the logo as it is one of the main reason visitors come to our region to see the wild flowers. The the windmill affect came to life and represents the landscape and life of the region.
